Cultiq
K-Pop Group

POW

South Korea  ·  GRID Entertainment  ·  Debut 2023  ·  5 members
K-PopDance PopSynth PopTeen Pop

POW emerges as a vibrant K-Pop group, embodying a fresh and contemporary sound that resonates with a youthful demographic. Their artistry is characterized by dynamic performances and an energetic appeal, positioning them as rising figures within the competitive K-Pop landscape.

Create a free account to unlock full artist intelligence and save to your list.
Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, Synth Pop
+ Teen Pop, Electropop
Mood
Energetic, Youthful, Confident
Brand Positioning
Youthful Energy, Contemporary K Pop, Performance Oriented
Active Since
2023 – Present
Partnership Relevance
Gaming & Youth Draw

POW anchors strongest across Gaming, Social Media, Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for prestige-luxury or heritage positioning, where the positioning pulls the other way.

Read full analysisShow less

POW emerges as a vibrant K-Pop group, embodying a fresh and contemporary sound that resonates with a youthful demographic. Their artistry is characterized by dynamic performances and an energetic appeal, positioning them as rising figures within the competitive K-Pop landscape. They cultivate a sense of camaraderie and aspirational cool, drawing in fans who appreciate modern aesthetics and engaging musical narratives.

With a 0.2M-strong global fandom, its deepest reach in South Korea, positioning around youthful energy and contemporary k pop, POW gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Gaming
  • ASICS ambassadorship
  • Youthful Energy
  • Contemporary K Pop
Overview

POW emerges as a vibrant K-Pop group, embodying a fresh and contemporary sound that resonates with a youthful demographic. Their artistry is characterized by dynamic performances and an energetic appeal, positioning them as rising figures within the competitive K-Pop landscape. They cultivate a sense of camaraderie and aspirational cool, drawing in fans who appreciate modern aesthetics and engaging musical narratives. Their role is to contribute to the evolving global footprint of K-Pop, appealing to trend-conscious audiences.

Brand Fit Preview
Strongest fit categories
GamingSocial MediaFashionBeautyBeverage
Youthful Energy
Contemporary K Pop
Performance Oriented
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
32% core fandom · 26% trend-driven · 42% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
71/100
Solid
Audience Strength
Building
of global fandom scale
Market Momentum
Rising
+12%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
UNLOCK FULL INTELLIGENCE

Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.

8-Dimension FitMatrix
Detailed audience & market insights
Brand safety & risk analysis
Partnership strategy & opportunities
Historical brand deals & performance
AI-powered recommendations
Create Free Account
Recent Highlights
On tourPOWERFUL YOUTH IN NORTH AMERICA
MilestoneDebut 2023
RepresentationRepresented by GRID Entertainment

Frequently asked questions about POW

Who is POW?

POW is a K-Pop Group from South Korea, formed in 2023 under GRID Entertainment.

How many fans does POW have?

POW has approximately 0.2 million global fans, making them a Nano tier artist on the Cultiq fandom index.

What agency does POW belong to?

POW is under GRID Entertainment, a South Korea entertainment company.

What markets is POW popular in?

POW's strongest markets are South Korea, Japan, Philippines, with significant audience reach across Asia.

Who are the members of POW?

POW is composed of 5 members: Yorch, Hyunbin, Jungbin, Dongyeon, Hong.

See the intelligence behind this artist

Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.