Cultiq
Soloist

Rain

South Korea  ·  Debut 2002
K-PopR&BDance-PopHip-Hop

Rain, born Jung Ji-hoon on June 25, 1982, is a South Korean singer, songwriter, dancer, actor, and record producer. He debuted as a solo artist in 2002 and achieved breakthrough success with his third album, 'It's Raining' (2004), which sold over 200,000 copies in South Korea and one million copies throughout Asia, establishing him as an international star.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, R&B, Dance-Pop
+ Hip-Hop
Mood
Confident, Energetic, Seductive
Brand Positioning
K Pop Pioneer, Performance Icon, Global Entertainer
Active Since
2002 – Present
Partnership Relevance
Fashion & Culture Anchor

Rain anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

Read full analysisShow less

Rain, born Jung Ji-hoon on June 25, 1982, is a South Korean singer, songwriter, dancer, actor, and record producer. He debuted as a solo artist in 2002 and achieved breakthrough success with his third album, 'It's Raining' (2004), which sold over 200,000 copies in South Korea and one million copies throughout Asia, establishing him as an international star. Rain is also a former member of the boy group Fanclub and current member of the project co-ed group SSAK3, where he uses the stage name B-Ryong.

With a 0.4M-strong global fandom, its deepest reach in South Korea, positioning around k pop pioneer and performance icon, Rain gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Luxury Fashion
  • Projected from 45 comparable Korean Entertainment artists, adjusted for a 15% under-25 audience
  • K Pop Pioneer
  • Performance Icon
Overview

Rain, born Jung Ji-hoon on June 25, 1982, is a South Korean singer, songwriter, dancer, actor, and record producer. He debuted as a solo artist in 2002 and achieved breakthrough success with his third album, 'It's Raining' (2004), which sold over 200,000 copies in South Korea and one million copies throughout Asia, establishing him as an international star.

Brand Fit Preview
Strongest fit categories
Luxury FashionBeautyAthleisureSkincareJewelryTech
K Pop Pioneer
Performance Icon
Global Entertainer
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Audience Preview
Primary regions
East Asia
N. America
Southeast Asia
Core audience
Gen X – Millennials
Fandom composition
35% core fandom · 20% trend-driven · 45% casual
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Intelligence Preview
Brand Compatibility
77/100
Solid
Audience Strength
Building
of global fandom scale
Market Momentum
Tracking
measurement baseline accruing
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebut 2002
SceneSoloist · South Korea
Fandom0.4M modeled global fandom

Frequently asked questions about Rain

Who is Rain?

Rain is a Soloist from South Korea, debuted in 2002.

How many fans does Rain have?

Rain has approximately 0.4 million global fans, making them a Nano tier artist on the Cultiq fandom index.

What markets is Rain popular in?

Rain's strongest markets are South Korea, Japan, China, with significant audience reach across Asia.

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