Cultiq
Get StartedLog In
K-Pop Group

Saturday

South Korea  ·  Yoonso Group  ·  Debut 2018  ·  4 members
K-PopDance PopBubblegum PopSynth Pop

Saturday is a k-pop group from South Korea under Yoonso Group, active since 2018.

See Full IntelligenceSave Artist
Create a free account to unlock full artist intelligence and save to your list.
Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Bubblegum Pop
+ Synth Pop, Electropop
Mood
Playful, Energetic, Sweet
Active Since
2018 – Present
Partnership Relevance
Beauty & Lifestyle Partner

Saturday anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

Read full analysisShow less

Saturday is a six-member K-Pop group under Yoonso Group that debuted in 2018 and re-established their presence with a strong comeback after a 2. 5-year hiatus, releasing "Find Summer" in 2023 and scoring iTunes chart-toppers in Chile, Norway, Germany, and Canada with "Stay. " Their 2024 SATURDAY Live in Japan tour signals growing regional traction, particularly across South Korea, Japan, Indonesia, and the Philippines.

With a 0.1M-strong global fandom, its deepest reach in South Korea, Saturday gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • 0.1M global fandom
Overview

Saturday is a six-member K-Pop group under Yoonso Group that debuted in 2018 and re-established their presence with a strong comeback after a 2.5-year hiatus, releasing "Find Summer" in 2023 and scoring iTunes chart-toppers in Chile, Norway, Germany, and Canada with "Stay." Their 2024 SATURDAY Live in Japan tour signals growing regional traction, particularly across South Korea, Japan, Indonesia, and the Philippines. Known for signature tracks "D.B.D.B.DIB," "IKYK," and "Follow SATURDAY," the group fits the Emerging Pop Charms archetype with an enthusiastic, developing fandom well-suited to youth-facing categories including Beauty & Skincare, Food & Beverage, Streetwear & Apparel, and Tech & Mobile Apps.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 20% trend-driven · 43% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
66/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
-1%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
UNLOCK FULL INTELLIGENCE

Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.

8-Dimension FitMatrix
Detailed audience & market insights
Brand safety & risk analysis
Partnership strategy & opportunities
Historical brand deals & performance
AI-powered recommendations
Create Free Account
Recent Highlights
MilestoneReturned after 2.5-year hiatus with 'Find Summer' in 2023
StreamingTitle track 'Stay' topped iTunes charts in Chile, Norway, Germany, and Canada
MilestoneMembers Yuki and Minseo co-wrote lyrics for 'Love Dream' in 2023

See the intelligence behind this artist

Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.