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K-Pop Group

SF9

South Korea  ·  FNC Entertainment  ·  Debut 2016  ·  8 members
K-PopDance PopHip HopR&B

SF9 is a k-pop group from South Korea under FNC Entertainment, active since 2016.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Hip Hop
+ R&B, Synth Pop
Mood
Confident, Dynamic, Charismatic
Active Since
2016 – Present
Partnership Relevance
Lifestyle & F&B Partner

SF9 anchors strongest across Beverages, Beauty, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for niche or ultra-premium plays, where the positioning pulls the other way.

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SF9 is a nine-member K-Pop group under FNC Entertainment, active since 2016 and established as Refined Performance Maestros with over 2M physical records sold across their career. Their 2025 SF9 LIVE FANTASY #5 LOVE DAWN IN EUROPE & USA tour signals sustained international reach, with top markets spanning South Korea, Japan, the United States, and Indonesia. Signature tracks including "O Sole Mio," "Now or Never," and "Tear Drop" anchor a growing and dedicated fandom concentrated in the 18–34 demographic known for active consumer spending.

With a 1M-strong global fandom, its deepest reach in South Korea, SF9 gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beverages
  • Gong Cha ambassadorship (Rowoon)
  • 1M global fandom
Overview

SF9 is a nine-member K-Pop group under FNC Entertainment, active since 2016 and established as Refined Performance Maestros with over 2M physical records sold across their career. Their 2025 SF9 LIVE FANTASY #5 LOVE DAWN IN EUROPE & USA tour signals sustained international reach, with top markets spanning South Korea, Japan, the United States, and Indonesia. Signature tracks including "O Sole Mio," "Now or Never," and "Tear Drop" anchor a growing and dedicated fandom concentrated in the 18–34 demographic known for active consumer spending. Brand partners in Streetwear & Apparel, Tech & Mobile, Food & Beverage, and Gaming are best positioned to leverage SF9's reliable, controversy-free profile and cross-regional audience footprint.

Brand Fit Preview
Strongest fit categories
BeveragesBeauty
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Audience Preview
Primary regions
East Asia
N. America
Southeast Asia
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 18% trend-driven · 45% casual
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Intelligence Preview
Brand Compatibility
75/100
Solid
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-30%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tour2025 SF9 LIVE FANTASY #5 LOVE DAWN IN EUROPE & USA
AwardSeoul Success Awards — New Artist Award2017
AwardAsia Artist Awards — Rising Star Award2018
ReleaseSpecial Album "About Love" Japan Edition (Selected Version)

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