STAYC
STAYC is a k-pop group from South Korea under High Up Entertainment, active since 2020.
STAYC anchors strongest across Beauty, Skincare, Eyewear, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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STAYC is a South Korean girl group under High Up Entertainment that has built a strong commercial foundation since debuting in 2020, surpassing 2M physical records sold across their career on the strength of signature tracks "ASAP," "STEREOTYPE," and "RUN2U. " Positioned as Youthful Pop Innovators with an enthusiastic and growing K-Pop fandom, the group commands particular influence across South Korea, Japan, Indonesia, and the Philippines. Their upcoming 2026 fan concert tour "STAY CLOSER" amplifies near-term visibility and activation windows for partners.
With a 3M-strong global fandom, its deepest reach in South Korea, STAYC gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- LG Household & Health Care · The Faceshop · Code Glokolor · KissMe
- 3M global fandom
STAYC is a South Korean girl group under High Up Entertainment that has built a strong commercial foundation since debuting in 2020, surpassing 2M physical records sold across their career on the strength of signature tracks "ASAP," "STEREOTYPE," and "RUN2U." Positioned as Youthful Pop Innovators with an enthusiastic and growing K-Pop fandom, the group commands particular influence across South Korea, Japan, Indonesia, and the Philippines. Their upcoming 2026 fan concert tour "STAY CLOSER" amplifies near-term visibility and activation windows for partners. With a clean public image and core appeal to the 18–24 demographic, STAYC aligns most naturally with Footwear, Fashion and Apparel, and Beauty and Skincare brands seeking credible reach across Southeast and East Asian youth markets.
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