TEMPEST
TEMPEST is a k-pop group from South Korea under Yuehua Entertainment, active since 2022.
TEMPEST anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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TEMPEST is a South Korean group under Yuehua Entertainment that debuted in 2022 and has since built a committed physical fanbase, surpassing 828K records sold in South Korea. Anchored by tracks like "Bad News," "Can't Stop Shining," and "Dangerous," the group embodies a Youthful Energetic Explorer archetype with an enthusiastic, digitally engaged following across South Korea, Japan, Indonesia, and the Philippines. Their 2025–26 TEMPEST ASIA TOUR [As I am] extends regional visibility well into next year, creating a sustained activation window.
With a 2M-strong global fandom, its deepest reach in South Korea, TEMPEST gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 2M global fandom
TEMPEST is a South Korean group under Yuehua Entertainment that debuted in 2022 and has since built a committed physical fanbase, surpassing 828K records sold in South Korea. Anchored by tracks like "Bad News," "Can't Stop Shining," and "Dangerous," the group embodies a Youthful Energetic Explorer archetype with an enthusiastic, digitally engaged following across South Korea, Japan, Indonesia, and the Philippines. Their 2025–26 TEMPEST ASIA TOUR [As I am] extends regional visibility well into next year, creating a sustained activation window. The group's youth-skewing audience and cross-market Southeast Asian footprint make them a natural fit for streetwear, tech and mobile, mass-market beauty, and snack or QSR brands seeking accessible K-Pop alignment.
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