Cultiq
K-Pop Group

XEED

South Korea  ·  Nature Space Entertainment  ·  Debut 2022  ·  4 members
K-PopDance PopR&BBallad

XEED represents a new generation within the K-Pop landscape, cultivating an identity rooted in contemporary pop aesthetics and engaging performances. Their sound typically blends modern R&B influences with dynamic dance-pop elements, aiming to resonate with a youthful, globally-minded audience.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, R&B
+ Ballad, Synth Pop
Mood
Energetic, Youthful, Confident
Brand Positioning
Emerging K Pop, Performance Oriented, Youth Culture
Active Since
2022 – Present
Partnership Relevance
Beauty & Lifestyle Partner

XEED anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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XEED represents a new generation within the K-Pop landscape, cultivating an identity rooted in contemporary pop aesthetics and engaging performances. Their sound typically blends modern R&B influences with dynamic dance-pop elements, aiming to resonate with a youthful, globally-minded audience. The group seeks to carve out a distinct space through their evolving artistry and connection with dedicated fans, embodying the aspirational and vibrant spirit characteristic of emerging K-Pop acts.

With a 0.1M-strong global fandom, its deepest reach in South Korea, positioning around emerging k pop and performance oriented, XEED gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • Emerging K Pop
  • Performance Oriented
Overview

XEED represents a new generation within the K-Pop landscape, cultivating an identity rooted in contemporary pop aesthetics and engaging performances. Their sound typically blends modern R&B influences with dynamic dance-pop elements, aiming to resonate with a youthful, globally-minded audience. The group seeks to carve out a distinct space through their evolving artistry and connection with dedicated fans, embodying the aspirational and vibrant spirit characteristic of emerging K-Pop acts.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
Emerging K Pop
Performance Oriented
Youth Culture
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 25% trend-driven · 38% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
67/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
+2%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebuted on December 1, 2022, with mini-album 'Dream Land'
PartnershipsSuccessfully funded debut through crowdfunding campaign
MilestoneExperienced members with backgrounds in BOYS24 and LUCENTE

Frequently asked questions about XEED

Who is XEED?

XEED is a K-Pop Group from South Korea, formed in 2022 under Nature Space Entertainment.

How many fans does XEED have?

XEED has approximately 0.1 million global fans, making them a Nano tier artist on the Cultiq fandom index.

What agency does XEED belong to?

XEED is under Nature Space Entertainment, a South Korea entertainment company.

What markets is XEED popular in?

XEED's strongest markets are South Korea, Japan, Philippines, with significant audience reach across Asia.

Who are the members of XEED?

XEED is composed of 4 members: DOHA, BAO, JAEMIN, UO.

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