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K-Pop Group

XEED

South Korea  ·  Nature Space Entertainment  ·  Debut 2022  ·  4 members
K-PopDance PopR&BBallad

XEED is a k-pop group from South Korea under Nature Space Entertainment, active since 2022.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, R&B
+ Ballad, Synth Pop
Mood
Energetic, Youthful, Confident
Active Since
2022 – Present
Partnership Relevance
Beauty & Lifestyle Partner

XEED anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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XEED is a K-Pop group under Nature Space Entertainment who debuted in December 2022 with the mini-album "Dream Land," notably funding their launch through a crowdfunding campaign that signals an unusually engaged early fandom. The group draws on member experience from BOYS24 and LUCENTE, lending credibility beyond their two-year tenure, and their XD 1st Asia Tour Wished confirms regional traction across South Korea, Japan, the Philippines, and Indonesia. Fitting the Emerging Indie Dreamers archetype with a steadfast fandom in growth mode, XEED suits accessible, youth-oriented partnerships in streetwear, snacks and QSR, mobile accessories, and entry-level beauty and skincare.

With a 0.1M-strong global fandom, its deepest reach in South Korea, XEED gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • 0.1M global fandom
Overview

XEED is a K-Pop group under Nature Space Entertainment who debuted in December 2022 with the mini-album "Dream Land," notably funding their launch through a crowdfunding campaign that signals an unusually engaged early fandom. The group draws on member experience from BOYS24 and LUCENTE, lending credibility beyond their two-year tenure, and their XD 1st Asia Tour Wished confirms regional traction across South Korea, Japan, the Philippines, and Indonesia. Fitting the Emerging Indie Dreamers archetype with a steadfast fandom in growth mode, XEED suits accessible, youth-oriented partnerships in streetwear, snacks and QSR, mobile accessories, and entry-level beauty and skincare.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 25% trend-driven · 38% casual
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Intelligence Preview
Brand Compatibility
67/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
+2%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebuted on December 1, 2022, with mini-album 'Dream Land'
PartnershipsSuccessfully funded debut through crowdfunding campaign
MilestoneExperienced members with backgrounds in BOYS24 and LUCENTE

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