TRINITY
TRINITY is a thai pop group from Thailand under Kamikaze, active since 2019.
TRINITY anchors strongest across Jewelry, Snacks, Automotive, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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TRINITY is a Thai pop group under Kamikaze that debuted in 2019 and has built a dedicated, enthusiastic domestic following anchored by signature tracks including "ไม่ต้องห่วงฉัน" and "กรวดน้ำตา," with the single "Hidden Track" surpassing 12 million YouTube views. Their 2023 BREATH OF DESIRE CONCERT signals growing live-event presence and reinforces their identity as charismatic performers within the Thai-K-pop fusion wave. Audience reach extends beyond Thailand into Indonesia, the Philippines, and Vietnam, making them a credible vehicle for Southeast Asian regional campaigns.
With a 0.5M-strong global fandom, its deepest reach in Thailand, TRINITY gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Jewelry
- Cartier ambassadorship
- 0.5M global fandom
TRINITY is a Thai pop group under Kamikaze that debuted in 2019 and has built a dedicated, enthusiastic domestic following anchored by signature tracks including "ไม่ต้องห่วงฉัน" and "กรวดน้ำตา," with the single "Hidden Track" surpassing 12 million YouTube views. Their 2023 BREATH OF DESIRE CONCERT signals growing live-event presence and reinforces their identity as charismatic performers within the Thai-K-pop fusion wave. Audience reach extends beyond Thailand into Indonesia, the Philippines, and Vietnam, making them a credible vehicle for Southeast Asian regional campaigns. Their clean image profile and aspirational positioning suit partnership categories including Beauty and Skincare, Streetwear and Apparel, Food and Beverage, and Tech and Mobile.
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