Cultiq
Actor / Actress

Yaya Urassaya

Thailand  ·  Debut 2011
PopSoundtrack

Yaya Urassaya stands as a preeminent figure in Thai entertainment, celebrated for her captivating performances and versatile acting range across various genres. She embodies a modern, aspirational image, resonating deeply with a broad audience that values both her on-screen charisma and off-screen authenticity.

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Markets
Global
Primary: Thailand, Philippines
Entertainment Market
Thailand
Genre
Pop, Soundtrack
Mood
Romantic, Uplifting
Brand Positioning
Versatile Actress, Thai Drama Icon, Fashion Forward
Active Since
2011 – Present
Partnership Relevance
Beauty & Lifestyle Partner

Yaya Urassaya anchors strongest across Beauty, Fashion, Food, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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Yaya Urassaya stands as a preeminent figure in Thai entertainment, celebrated for her captivating performances and versatile acting range across various genres. She embodies a modern, aspirational image, resonating deeply with a broad audience that values both her on-screen charisma and off-screen authenticity. Her influence extends beyond acting, positioning her as a style icon and a significant cultural touchstone within Southeast Asian popular culture.

With a 8M-strong global fandom, its deepest reach in Thailand, positioning around versatile actress and thai drama icon, Yaya Urassaya gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Versatile Actress
  • Thai Drama Icon
  • 8M global fandom
Overview

Yaya Urassaya stands as a preeminent figure in Thai entertainment, celebrated for her captivating performances and versatile acting range across various genres. She embodies a modern, aspirational image, resonating deeply with a broad audience that values both her on-screen charisma and off-screen authenticity. Her influence extends beyond acting, positioning her as a style icon and a significant cultural touchstone within Southeast Asian popular culture.

Brand Fit Preview
Strongest fit categories
BeautyFashionFoodLuxury Goods
Versatile Actress
Thai Drama Icon
Fashion Forward
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Audience Preview
Primary regions
Southeast Asia
Core audience
Millennials – Gen Z
Fandom composition
30% core fandom · 40% trend-driven · 30% casual
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Intelligence Preview
Brand Compatibility
70/100
Solid
Audience Strength
Growing
of global fandom scale
Market Momentum
Tracking
measurement baseline accruing
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebut 2011
SceneActor / Actress · Thailand
Fandom8M modeled global fandom

Frequently asked questions about Yaya Urassaya

Who is Yaya Urassaya?

Yaya Urassaya is a Actor / Actress from Thailand, debuted in 2011.

How many fans does Yaya Urassaya have?

Yaya Urassaya has approximately 8 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What markets is Yaya Urassaya popular in?

Yaya Urassaya's strongest markets are Thailand, Philippines, Indonesia, with significant audience reach across Asia.

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