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K-Pop Group

AB6IX

South Korea  ·  Brand New Music  ·  Debut 2019  ·  4 members
K-PopDance PopHip HopR&B

AB6IX is a k-pop group from South Korea under Brand New Music, active since 2019.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Hip Hop
+ R&B, Synth Pop
Mood
Energetic, Youthful Confidence, Reflective
Active Since
2019 – Present
Partnership Relevance
Versatile Brand Partner

AB6IX anchors strongest across Snacks, Beauty, Fast Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for niche or ultra-premium plays, where the positioning pulls the other way.

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AB6IX is a South Korean group under Brand New Music that has built a career on versatile performance and consistent audience development since debuting in 2019, accumulating over 1. 3 million physical records sold in Korea across their catalog. Known for signature tracks BREATHE, BLIND FOR LOVE, and THE ANSWER, the group commands a growing and enthusiastic K-Pop fandom with strong footing in South Korea, Japan, Indonesia, and the Philippines.

With a 2M-strong global fandom, its deepest reach in South Korea, AB6IX gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Snacks
  • Glico (Pocky · Pretz)
  • 2M global fandom
Overview

AB6IX is a South Korean group under Brand New Music that has built a career on versatile performance and consistent audience development since debuting in 2019, accumulating over 1.3 million physical records sold in Korea across their catalog. Known for signature tracks BREATHE, BLIND FOR LOVE, and THE ANSWER, the group commands a growing and enthusiastic K-Pop fandom with strong footing in South Korea, Japan, Indonesia, and the Philippines. Their upcoming AB6IX 6ix to Seven tour creates a timely activation window, particularly for Southeast Asian market entries. Brands in streetwear, beauty and skincare, tech and mobile, and food and beverage will find a low-controversy, brand-safe partner with a core 18-to-28 demographic.

Brand Fit Preview
Strongest fit categories
SnacksBeautyFast Fashion
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 22% trend-driven · 41% casual
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Intelligence Preview
Brand Compatibility
76/100
Solid
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-23%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tour6ix to Seven
AwardAsia Artist Awards — Rookie of the Year2019
AwardGolden Disc Awards — Next Generation Artist Award2019
ReleaseSEVEN : CRIMSON HORIZON

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