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K-Pop Group

AIMERS

South Korea  ·  Hyper Rhythm  ·  Debut 2022  ·  6 members
K-PopDance PopTeen PopSynth Pop

AIMERS is a k-pop group from South Korea under Hyper Rhythm, active since 2022.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Teen Pop
+ Synth Pop, Vocal Performance
Mood
Energetic, Youthful, Confident
Active Since
2022 – Present
Partnership Relevance
Beauty & Lifestyle Partner

AIMERS anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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AIMERS is a South Korean group under Hyper Rhythm that debuted in 2022 and has built a reputation as Emerging K-Pop Storytellers, distinguished by strong vocal performances, dynamic choreography, and consistent fan engagement with their dedicated AIMING community. Their Japan footprint has grown notably through mini-album releases and reality show appearances, culminating in their first Japan tour, AIMERS 1st Special Tour in Japan -FULL COUNT-, in October 2025, followed by the ongoing AIMERS Live in Tokyo Forever Ever : [ZERØ BACK]. With core markets spanning South Korea, Japan, Indonesia, and the Philippines, the group is well-positioned for partnership activations in Streetwear and Apparel, Food and Beverage, Tech and Mobile Accessories, and Gaming.

With a 0.1M-strong global fandom, its deepest reach in South Korea, AIMERS gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • 0.1M global fandom
Overview

AIMERS is a South Korean group under Hyper Rhythm that debuted in 2022 and has built a reputation as Emerging K-Pop Storytellers, distinguished by strong vocal performances, dynamic choreography, and consistent fan engagement with their dedicated AIMING community. Their Japan footprint has grown notably through mini-album releases and reality show appearances, culminating in their first Japan tour, AIMERS 1st Special Tour in Japan -FULL COUNT-, in October 2025, followed by the ongoing AIMERS Live in Tokyo Forever Ever : [ZERØ BACK]. With core markets spanning South Korea, Japan, Indonesia, and the Philippines, the group is well-positioned for partnership activations in Streetwear and Apparel, Food and Beverage, Tech and Mobile Accessories, and Gaming.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 25% trend-driven · 38% casual
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Intelligence Preview
Brand Compatibility
66/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-50%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneKnown for impressive vocal skills, dynamic dances, and charismatic stage presence.
MilestoneActively engages with their fanbase, called 'AIMING,' through social media.
MilestoneGained popularity in Japan with their mini-album and reality show appearances.
On tourHeld their first Japan tour, 'AIMERS 1st Special Tour in Japan -FULL COUNT-', in October 2025.

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