E'LAST
E'LAST is a k-pop group from South Korea under E Entertainment, active since 2020.
E'LAST anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
Read full analysisShow less
E'LAST is a Seoul-based K-Pop group under E Entertainment, debuting in 2020 and building a reputation around a consistent dark, theatrical, and dramatic aesthetic that distinguishes them within a crowded genre. Their song "Creature" reached 8th place on the Billboard World Digital Song Sales chart, and their third mini-album "ROAR" marked their highest first-week physical sales to date, now surpassing 100K career physical units sold. The group is heading into their first Asia Tour, "ORBIT : IN OUR RHYTHM," with core markets spanning South Korea, Japan, Indonesia, and the Philippines.
With a 0.3M-strong global fandom, its deepest reach in South Korea, E'LAST gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 0.3M global fandom
E'LAST is a Seoul-based K-Pop group under E Entertainment, debuting in 2020 and building a reputation around a consistent dark, theatrical, and dramatic aesthetic that distinguishes them within a crowded genre. Their song "Creature" reached 8th place on the Billboard World Digital Song Sales chart, and their third mini-album "ROAR" marked their highest first-week physical sales to date, now surpassing 100K career physical units sold. The group is heading into their first Asia Tour, "ORBIT : IN OUR RHYTHM," with core markets spanning South Korea, Japan, Indonesia, and the Philippines. Their dedicated fanbase and strong stage-performance identity make them a credible fit for Streetwear and Apparel, Beauty and Skincare, Tech and Mobile, and Food and Beverage campaigns targeting engaged K-Pop audiences across Southeast and East Asia.
Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.
See the intelligence behind this artist
Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.