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K-Pop Group

fromis_9

South Korea  ·  ASND  ·  Debut 2018  ·  5 members
K-PopDance PopSynth PopCute Concept

fromis_9 is a k-pop group from South Korea under ASND, active since 2018.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Synth Pop
+ Cute Concept, Bubblegum Pop
Mood
Joyful, Playful, Sweet Romance
Active Since
2018 – Present
Partnership Relevance
Beauty & Lifestyle Partner

fromis_9 anchors strongest across Skincare, Mobile Gaming, Eyewear, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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fromis_9 is a South Korean girl group under ASND whose Refreshing Charm Innovators identity and growing, enthusiastic global fandom have translated into over 1M physical records sold across their career. Their signature tracks "DM," "Supersonic," and "Love Me Back" anchor a loyal 18–28 female core audience concentrated in South Korea, Japan, Indonesia, and the Philippines. The group is currently mid-run on their 2025 world tour "NOW TOMORROW.

With a 2M-strong global fandom, its deepest reach in South Korea, fromis_9 gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Skincare
  • NEOGEN · Dr. G ambassadorships
  • 2M global fandom
Overview

fromis_9 is a South Korean girl group under ASND whose Refreshing Charm Innovators identity and growing, enthusiastic global fandom have translated into over 1M physical records sold across their career. Their signature tracks "DM," "Supersonic," and "Love Me Back" anchor a loyal 18–28 female core audience concentrated in South Korea, Japan, Indonesia, and the Philippines. The group is currently mid-run on their 2025 world tour "NOW TOMORROW.," with momentum extending into a new full-length album slated for July 2026, creating a sustained activation window. Existing brand relationships with NEOGEN and LENSSIS signal natural fit across Beauty & Skincare, Casual Fashion, Food & Beverage, and Tech & Mobile Apps.

Brand Fit Preview
Strongest fit categories
SkincareMobile GamingEyewearStreetwear
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 20% trend-driven · 43% casual
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Intelligence Preview
Brand Compatibility
76/100
Solid
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
+0%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tourNOW TOMORROW.
AwardAsia Artist Awards — Rising Award2018
AwardAsia Model Awards — New Star Award (Singer)2018
ReleaseLIKE YOU BETTER (Japanese ver.)

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