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K-Pop Group

GHOST9

South Korea  ·  Maroo Entertainment  ·  Debut 2020  ·  7 members
K-PopDance PopHip HopEDM

GHOST9 is a k-pop group from South Korea under Maroo Entertainment, active since 2020.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Hip Hop
+ EDM, Synth Pop
Mood
Energetic, Dynamic, Youthful
Active Since
2020 – Present
Partnership Relevance
Beauty & Lifestyle Partner

GHOST9 anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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GHOST9 is a K-Pop group under Maroo Entertainment that debuted in 2020 and is currently touring under "THE NEW MIDNIGHT" banner, building momentum with signature tracks "Think of Dawn," "Control," and "SEOUL. " With over 60K physical records sold across their career, they represent a developing act with an enthusiastic, young fanbase concentrated in South Korea, Japan, the Philippines, and Indonesia. Fitting the Emerging K-Pop Explorers archetype, their clean image and Southeast Asian audience profile make them a low-risk, high-authenticity fit for fan interaction platforms, merchandise and e-commerce, streetwear, and mobile tech partnerships seeking regional traction in Asia.

With a 1M-strong global fandom, its deepest reach in South Korea, GHOST9 gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • 1M global fandom
Overview

GHOST9 is a K-Pop group under Maroo Entertainment that debuted in 2020 and is currently touring under "THE NEW MIDNIGHT" banner, building momentum with signature tracks "Think of Dawn," "Control," and "SEOUL." With over 60K physical records sold across their career, they represent a developing act with an enthusiastic, young fanbase concentrated in South Korea, Japan, the Philippines, and Indonesia. Fitting the Emerging K-Pop Explorers archetype, their clean image and Southeast Asian audience profile make them a low-risk, high-authenticity fit for fan interaction platforms, merchandise and e-commerce, streetwear, and mobile tech partnerships seeking regional traction in Asia.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
35% core fandom · 23% trend-driven · 42% casual
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Intelligence Preview
Brand Compatibility
67/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-9%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
RecordFirst K-pop group to debut atop Seoul's 63 Building
On tourHeld sold-out U.S. tour concerts in Los Angeles and San Francisco
MilestoneParticipated in the reality show 'Peak Time' in 2023

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