IDID
IDID is a k-pop group from South Korea under Starship Entertainment, active since 2025.
IDID anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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IDID is a K-Pop group debuted in 2025 under Starship Entertainment, already demonstrating early commercial traction with 460K+ physical records sold across a career spanning less than two years. Their signature tracks STEP IT UP, CHAN-RAN, and SLOW TIDE have anchored an enthusiastic emerging fandom, and the group's upcoming 2026 IDID The 1st FAN-CON [WITHID it. ] signals sufficient demand to support live event programming.
With a 1M-strong global fandom, its deepest reach in South Korea, IDID gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 1M global fandom
IDID is a K-Pop group debuted in 2025 under Starship Entertainment, already demonstrating early commercial traction with 460K+ physical records sold across a career spanning less than two years. Their signature tracks STEP IT UP, CHAN-RAN, and SLOW TIDE have anchored an enthusiastic emerging fandom, and the group's upcoming 2026 IDID The 1st FAN-CON [WITHID it.] signals sufficient demand to support live event programming. Core markets in South Korea, Japan, Indonesia, and the Philippines position them well for pan-Asian campaign reach. As an Emerging K-Pop Collective with a clean public image and no established luxury partnerships, IDID represents an accessible early-entry opportunity for brands in Beauty & Skincare, Streetwear, Food & Beverage, and Tech & Mobile seeking ground-floor positioning ahead of a likely growth inflection.
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