Cultiq
Soloist

JO YURI

South Korea  ·  Debut 2022
K-PopPopBalladDance-Pop

Jo Yuri is a South Korean singer-songwriter and actress, recognized for her versatile musical style that spans pop, dance, R&B, and ballad genres. She first gained prominence as a member of the project girl group IZ*ONE, formed through the reality show 'Produce 48' in 2018.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Pop, Ballad
+ Dance-Pop
Mood
Upbeat, Romantic, Youthful
Brand Positioning
Vocal Centric, Youthful Pop, Energetic Performer
Active Since
2022 – Present
Partnership Relevance
Fashion & Culture Anchor

JO YURI anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

Read full analysisShow less

Jo Yuri is a South Korean singer-songwriter and actress, recognized for her versatile musical style that spans pop, dance, R&B, and ballad genres. She first gained prominence as a member of the project girl group IZ*ONE, formed through the reality show 'Produce 48' in 2018. After the group's disbandment in April 2021, she embarked on a solo career, releasing her debut single album 'Glassy' in October 2021, followed by the EP 'Op.

With a 6M-strong global fandom, its deepest reach in South Korea, positioning around vocal centric and youthful pop, JO YURI gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Luxury Fashion
  • Projected from 45 comparable Korean Entertainment artists, adjusted for a 41% under-25 audience
  • Vocal Centric
  • Youthful Pop
Overview

Jo Yuri is a South Korean singer-songwriter and actress, recognized for her versatile musical style that spans pop, dance, R&B, and ballad genres. She first gained prominence as a member of the project girl group IZ*ONE, formed through the reality show 'Produce 48' in 2018.

Brand Fit Preview
Strongest fit categories
Luxury FashionBeautyAthleisureJewelrySkincareFragrance
Vocal Centric
Youthful Pop
Energetic Performer
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
Core audience
Millennials – Gen Z
Fandom composition
35% core fandom · 40% trend-driven · 25% casual
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Intelligence Preview
Brand Compatibility
72/100
Solid
Audience Strength
Growing
of global fandom scale
Market Momentum
Tracking
measurement baseline accruing
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebut 2022
SceneSoloist · South Korea
Fandom6M modeled global fandom

Frequently asked questions about JO YURI

Who is JO YURI?

JO YURI is a Soloist from South Korea, debuted in 2022.

How many fans does JO YURI have?

JO YURI has approximately 6 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What markets is JO YURI popular in?

JO YURI's strongest markets are South Korea, Japan, Philippines, with significant audience reach across Asia.

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