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K-Pop Group

KINGDOM

South Korea  ·  GF Entertainment  ·  Debut 2021  ·  6 members
K-PopPerformance PopFantasy PopDance Pop

KINGDOM is a k-pop group from South Korea under GF Entertainment, active since 2021.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Performance Pop, Fantasy Pop
+ Dance Pop, Orchestral Pop
Mood
Epic Fantasy, Regal, Mysterious
Active Since
2021 – Present
Partnership Relevance
Versatile Brand Partner

KINGDOM anchors strongest across Snacks, Beverages, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for niche or ultra-premium plays, where the positioning pulls the other way.

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KINGDOM is a South Korean six-member group under GF Entertainment that debuted in 2021 with a distinctive Fantasy World Weavers identity built around mythological and historical storytelling, anchored by signature tracks KARMA, Excalibur, and Black Crown. The group has moved over 275K physical records in South Korea and is currently executing The KingDom 2024 World Tour 'UNVEIL', with strongest audience concentration across South Korea, Japan, Indonesia, and the Philippines. Their enthusiastic and growing fandom supports activation in Gaming, Streetwear, Food & Beverage, and Tech & Mobile, where their immersive concept translates naturally.

With a 0.4M-strong global fandom, its deepest reach in South Korea, KINGDOM gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Snacks
  • American K-snacks ambassadorship
  • 0.4M global fandom
Overview

KINGDOM is a South Korean six-member group under GF Entertainment that debuted in 2021 with a distinctive Fantasy World Weavers identity built around mythological and historical storytelling, anchored by signature tracks KARMA, Excalibur, and Black Crown. The group has moved over 275K physical records in South Korea and is currently executing The KingDom 2024 World Tour 'UNVEIL', with strongest audience concentration across South Korea, Japan, Indonesia, and the Philippines. Their enthusiastic and growing fandom supports activation in Gaming, Streetwear, Food & Beverage, and Tech & Mobile, where their immersive concept translates naturally. A clean public image makes them a low-risk partner, though their niche concept limits mainstream reach and luxury brand alignment.

Brand Fit Preview
Strongest fit categories
SnacksBeverages
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 24% trend-driven · 39% casual
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Intelligence Preview
Brand Compatibility
65/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-10%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tourUNVEIL
AwardNewsis K-EXPO Cultural Awards — Next Generation Hallyu Star Award2021
AwardAsia Artist Awards — Focus Award (Music)2021

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