YENA
YENA, born Choi Ye-na on September 29, 1999, is a South Korean singer and actress who first gained prominence as a member of the project girl group IZ*ONE, which was active from 2018 to 2021. After the group's disbandment, she embarked on a solo career, releasing her debut mini-album 'SMiLEY' in January 2022 under Yuehua Entertainment.
YENA anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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YENA, born Choi Ye-na on September 29, 1999, is a South Korean singer and actress who first gained prominence as a member of the project girl group IZ*ONE, which was active from 2018 to 2021. After the group's disbandment, she embarked on a solo career, releasing her debut mini-album 'SMiLEY' in January 2022 under Yuehua Entertainment. Known for her vibrant and energetic performances, YENA has established herself as a versatile artist in the K-pop industry, appealing to a broad audience with her dynamic musical style and engaging stage presence.
With a 2M-strong global fandom, its deepest reach in South Korea, positioning around energetic performer and youth culture, YENA gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Luxury Fashion
- Projected from 45 comparable Korean Entertainment artists, adjusted for a 41% under-25 audience
- Energetic Performer
- Youth Culture
YENA, born Choi Ye-na on September 29, 1999, is a South Korean singer and actress who first gained prominence as a member of the project girl group IZ*ONE, which was active from 2018 to 2021. After the group's disbandment, she embarked on a solo career, releasing her debut mini-album 'SMiLEY' in January 2022 under Yuehua Entertainment.
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Frequently asked questions about YENA
Who is YENA?
YENA is a Soloist from South Korea, debuted in 2022.
How many fans does YENA have?
YENA has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.
What markets is YENA popular in?
YENA's strongest markets are South Korea, Japan, Philippines, with significant audience reach across Asia.
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