NOIR
NOIR is a k-pop group from South Korea under LUK Factory, active since 2018.
NOIR anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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NOIR is a K-Pop group under LUK Factory that debuted in 2018 with a signature EDM-driven, high-concept visual identity, introduced through the "Gangsta" MV and further developed with the fallen-angel narrative of "Lucifer. " Their 2019 European tour, "over the ABYSS," demonstrated early cross-continental reach, and members' prior exposure through Produce 101 Season 2 provides a built-in recognition layer among core K-Pop audiences. As Emerging Performance Storytellers with growing devotion across South Korea, Japan, Indonesia, and the Philippines, NOIR suits partnerships in streetwear, mass-market beauty, mobile gaming, and snack or QSR brands targeting Southeast Asian youth demographics.
With a 0.1M-strong global fandom, its deepest reach in South Korea, NOIR gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 0.1M global fandom
NOIR is a K-Pop group under LUK Factory that debuted in 2018 with a signature EDM-driven, high-concept visual identity, introduced through the "Gangsta" MV and further developed with the fallen-angel narrative of "Lucifer." Their 2019 European tour, "over the ABYSS," demonstrated early cross-continental reach, and members' prior exposure through Produce 101 Season 2 provides a built-in recognition layer among core K-Pop audiences. As Emerging Performance Storytellers with growing devotion across South Korea, Japan, Indonesia, and the Philippines, NOIR suits partnerships in streetwear, mass-market beauty, mobile gaming, and snack or QSR brands targeting Southeast Asian youth demographics.
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