Cultiq
K-Pop Group

NOIR

South Korea  ·  LUK Factory  ·  Debut 2018  ·  8 members
K-PopDance PopHip HopSynth Pop

NOIR embodies the dynamic energy of K-Pop boy groups, known for their compelling stage presence and intricate choreography. Their sound often features powerful beats and melodic hooks, appealing to fans who appreciate a blend of vocal performance and visual artistry.

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Markets
Global
Primary: Indonesia, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, Hip Hop
+ Synth Pop, R&B
Mood
Energetic, Confident, Playful
Brand Positioning
Performance Oriented, Dynamic Concepts, K Pop Boy Group
Active Since
2018 – Present
Partnership Relevance
Beauty & Lifestyle Partner

NOIR anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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NOIR embodies the dynamic energy of K-Pop boy groups, known for their compelling stage presence and intricate choreography. Their sound often features powerful beats and melodic hooks, appealing to fans who appreciate a blend of vocal performance and visual artistry. They contribute to the diverse landscape of K-Pop, cultivating a dedicated following drawn to their consistent output and engaging concepts within the genre.

With a 0.1M-strong global fandom, its deepest reach in Indonesia, positioning around performance oriented and dynamic concepts, NOIR gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • Performance Oriented
  • Dynamic Concepts
Overview

NOIR embodies the dynamic energy of K-Pop boy groups, known for their compelling stage presence and intricate choreography. Their sound often features powerful beats and melodic hooks, appealing to fans who appreciate a blend of vocal performance and visual artistry. They contribute to the diverse landscape of K-Pop, cultivating a dedicated following drawn to their consistent output and engaging concepts within the genre.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragrance
Performance Oriented
Dynamic Concepts
K Pop Boy Group
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Audience Preview
Primary regions
Southeast Asia
East Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 20% trend-driven · 43% casual
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Intelligence Preview
Brand Compatibility
66/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Growing
+0%
YouTube subscribers, last 30 days
Brand Safety
View Analysis
Monitored
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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8-Dimension FitMatrix
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Recent Highlights
MilestoneTop market Indonesia — 21% of fandom
MilestonePrimary genre: K-Pop
MilestoneEmerging group with grassroots fanbase engagement potential.
PartnershipsStrong fit for streetwear and affordable beauty brands.

Frequently asked questions about NOIR

Who is NOIR?

NOIR is a K-Pop Group from South Korea, formed in 2018 under LUK Factory.

How many fans does NOIR have?

NOIR has approximately 100K global fans, making them a Nano tier artist on the Cultiq fandom index.

What agency does NOIR belong to?

NOIR is under LUK Factory.

What markets is NOIR popular in?

NOIR's strongest markets are Indonesia, Japan, South Korea, out of 20 markets tracked on Cultiq.

Who are the members of NOIR?

NOIR is composed of 8 members: Seunghoon, Yeonkuk, Junyong, Siheon, Hoyeon, Siha, Minhyuk, Daewon.

What genres does NOIR perform?

NOIR performs K-Pop, Dance Pop, Hip Hop, Synth Pop, primarily within the K-Pop Group ecosystem.

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