TXT
TXT is a k-pop group from South Korea under Big Hit Music, active since 2019.
TXT anchors strongest across Luxury Fashion, Beauty, Skincare, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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TOMORROW X TOGETHER (TXT), the Big Hit Music group that debuted in 2019, has built a formidable global footprint anchored by 21M+ physical records sold in South Korea and seven consecutive albums surpassing one million first-week sales. Their current TOMORROW X TOGETHER WORLD TOUR <ACT : PROMISE> extends that reach across top markets in South Korea, the United States, Japan, and Mexico, reflecting a fandom energy described as globally coordinated and deeply devoted. Signature tracks including "Sugar Rush Ride," "Good Boy Gone Bad," and "0X1=LOVESONG" have cemented their identity as Youthful Global Connectors with consistent crossover appeal.
With a 25M-strong global fandom, its deepest reach in South Korea, TXT gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Luxury Fashion
- Dior ambassadorship
- 25M global fandom
TOMORROW X TOGETHER (TXT), the Big Hit Music group that debuted in 2019, has built a formidable global footprint anchored by 21M+ physical records sold in South Korea and seven consecutive albums surpassing one million first-week sales. Their current TOMORROW X TOGETHER WORLD TOUR <ACT : PROMISE> extends that reach across top markets in South Korea, the United States, Japan, and Mexico, reflecting a fandom energy described as globally coordinated and deeply devoted. Signature tracks including "Sugar Rush Ride," "Good Boy Gone Bad," and "0X1=LOVESONG" have cemented their identity as Youthful Global Connectors with consistent crossover appeal. That profile translates most naturally to Fashion & Apparel, Beauty & Skincare, and Food & QSR partnerships seeking authentic access to a dedicated, internationally distributed Gen Z audience.
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