VERIVERY
VERIVERY is a k-pop group from South Korea under Jellyfish Entertainment, active since 2019.
VERIVERY anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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VERIVERY is a South Korean group under Jellyfish Entertainment who debuted in 2019 and have built a career on high-energy, choreography-driven performances reflected in their cultural archetype as Dynamic Performance Innovators. With over 800K physical records sold and signature tracks including "My Beauty," "Lay Back," and "With Us," the group maintains a growing, digitally engaged fanbase across South Korea, Japan, the United States, and Indonesia, most recently extending their live presence through the 2024 VERIVERY FAN-MEETING TOUR [GO ON]. Their clean public image and youth-oriented appeal position them well for partnerships in streetwear and apparel, tech and mobile, food and beverage, and gaming, particularly for campaigns targeting Asia-Pacific audiences.
With a 0.5M-strong global fandom, its deepest reach in South Korea, VERIVERY gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 0.5M global fandom
VERIVERY is a South Korean group under Jellyfish Entertainment who debuted in 2019 and have built a career on high-energy, choreography-driven performances reflected in their cultural archetype as Dynamic Performance Innovators. With over 800K physical records sold and signature tracks including "My Beauty," "Lay Back," and "With Us," the group maintains a growing, digitally engaged fanbase across South Korea, Japan, the United States, and Indonesia, most recently extending their live presence through the 2024 VERIVERY FAN-MEETING TOUR [GO ON]. Their clean public image and youth-oriented appeal position them well for partnerships in streetwear and apparel, tech and mobile, food and beverage, and gaming, particularly for campaigns targeting Asia-Pacific audiences.
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