Cultiq
Get StartedLog In
K-Pop Group

WINNER

South Korea  ·  YG Entertainment  ·  Debut 2014  ·  4 members
K-PopHip HopR&BDance Pop

WINNER is a k-pop group from South Korea under YG Entertainment, active since 2014.

See Full IntelligenceSave Artist
Create a free account to unlock full artist intelligence and save to your list.
Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Hip Hop, R&B
+ Dance Pop, Ballad
Mood
Youthful Energy, Reflective, Confident
Active Since
2014 – Present
Partnership Relevance
Beauty & Lifestyle Partner

WINNER anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

Read full analysisShow less

WINNER is a YG Entertainment K-Pop group that has built a decade-long career since debuting in 2014, accumulating over 1. 6 million physical records sold and a loyal fanbase anchored by signature tracks including "REALLY REALLY," "FOOL," and "MILLIONS. " Their 2025 concert tour, IN OUR CIRCLE, signals continued active engagement across their core markets of South Korea, Japan, Indonesia, and the Philippines.

With a 4M-strong global fandom, its deepest reach in South Korea, WINNER gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • 4M global fandom
Overview

WINNER is a YG Entertainment K-Pop group that has built a decade-long career since debuting in 2014, accumulating over 1.6 million physical records sold and a loyal fanbase anchored by signature tracks including "REALLY REALLY," "FOOL," and "MILLIONS." Their 2025 concert tour, IN OUR CIRCLE, signals continued active engagement across their core markets of South Korea, Japan, Indonesia, and the Philippines. Positioned as Sophisticated Urban Trendsetters with a clean, controversy-free public image since debut, WINNER carries low partnership risk and strong regional reach. Their profile aligns naturally with Streetwear and Apparel, Tech and Mobile, Food and Beverage, and Beauty and Grooming brands seeking credible mid-tier lifestyle positioning across Southeast Asia and Northeast Asia.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragrance
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 16% trend-driven · 47% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
76/100
Solid
Audience Strength
Growing
of global fandom scale
Market Momentum
Steady
+0%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
UNLOCK FULL INTELLIGENCE

Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.

8-Dimension FitMatrix
Detailed audience & market insights
Brand safety & risk analysis
Partnership strategy & opportunities
Historical brand deals & performance
AI-powered recommendations
Create Free Account
Recent Highlights
On tour2025 WINNER CONCERT [IN OUR CIRCLE]
AwardGolden Disk Awards — Digital Music Division Award2018
AwardMTV Asia Music Gala — Most Popular Overseas Group Award2016
ReleaseMILLIONS

See the intelligence behind this artist

Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.