Cultiq
Soloist

YOURA

South Korea  ·  Debut 2018
R&BIndie PopSoul

Youra is a South Korean singer-songwriter known for her blend of indie, electronic, R&B, soul, and dance music. She debuted as a solo artist on October 1, 2018, with the single 'My'.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
R&B, Indie Pop, Soul
Mood
Melancholic, Dreamy, Introspective
Brand Positioning
Indie R&B, Artistic Expression, Vocalist
Active Since
2018 – Present
Partnership Relevance
Fashion & Culture Anchor

YOURA anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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Youra is a South Korean singer-songwriter known for her blend of indie, electronic, R&B, soul, and dance music. She debuted as a solo artist on October 1, 2018, with the single 'My'. Youra has been recognized for her unique musical style and has gained a dedicated following in the Korean music scene.

With a 0.8M-strong global fandom, its deepest reach in South Korea, positioning around indie r&b and artistic expression, YOURA gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Luxury Fashion
  • Projected from 45 comparable Korean Entertainment artists, adjusted for a 37% under-25 audience
  • Indie R&B
  • Artistic Expression
Overview

Youra is a South Korean singer-songwriter known for her blend of indie, electronic, R&B, soul, and dance music. She debuted as a solo artist on October 1, 2018, with the single 'My'. Youra has been recognized for her unique musical style and has gained a dedicated following in the Korean music scene.

Brand Fit Preview
Strongest fit categories
Luxury FashionBeautyAthleisureJewelrySkincareTech
Indie R&B
Artistic Expression
Vocalist
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Audience Preview
Primary regions
East Asia
N. America
Southeast Asia
Core audience
Millennials – Gen Z
Fandom composition
40% core fandom · 35% trend-driven · 25% casual
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Intelligence Preview
Brand Compatibility
58/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Tracking
measurement baseline accruing
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebut 2018
SceneSoloist · South Korea
Fandom0.8M modeled global fandom

Frequently asked questions about YOURA

Who is YOURA?

YOURA is a Soloist from South Korea, debuted in 2018.

How many fans does YOURA have?

YOURA has approximately 0.8 million global fans, making them a Nano tier artist on the Cultiq fandom index.

What markets is YOURA popular in?

YOURA's strongest markets are South Korea, Japan, United States, with significant audience reach across Asia.

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