ZEROBASEONE
ZEROBASEONE is a k-pop group from South Korea under WAKEONE, active since 2023.
ZEROBASEONE anchors strongest across Skincare, Beauty, Lifestyle, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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ZEROBASEONE, the nine-member group launched by WAKEONE in 2023, has established itself as one of K-Pop's fastest-rising acts, surpassing 10 million physical records sold across a career spanning just two years. Their 2025 ZEROBASEONE WORLD TOUR [HERE&NOW] signals sustained global reach, with particularly strong footing in South Korea, Japan, Indonesia, and the Philippines. Signature tracks including "In Bloom," "CRUSH," and "New Kidz on the Block" anchor a Next-Gen K-Pop Visionaries identity that resonates with a rapidly mobilized, passionately engaged fanbase concentrated in the 18–28 demographic.
With a 6M-strong global fandom, its deepest reach in South Korea, ZEROBASEONE gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Skincare
- Bring Green · Blé de Fonty · BE*WANTS · Biwon
- 6M global fandom
ZEROBASEONE, the nine-member group launched by WAKEONE in 2023, has established itself as one of K-Pop's fastest-rising acts, surpassing 10 million physical records sold across a career spanning just two years. Their 2025 ZEROBASEONE WORLD TOUR [HERE&NOW] signals sustained global reach, with particularly strong footing in South Korea, Japan, Indonesia, and the Philippines. Signature tracks including "In Bloom," "CRUSH," and "New Kidz on the Block" anchor a Next-Gen K-Pop Visionaries identity that resonates with a rapidly mobilized, passionately engaged fanbase concentrated in the 18–28 demographic. Their clean public image and cross-regional momentum make them a well-suited partner for Beauty & Skincare, Tech & Mobile, Streetwear & Apparel, and QSR brands seeking credible entry points into Southeast and East Asian youth markets.
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