Every Cultiq fit score comes from one model: FitMatrix. Here is what it actually measures, and why eight dimensions beat a single gut-feel number.
Eight weighted dimensions
FitMatrix scores a partnership against your brand across eight dimensions — Category Affinity, Audience Match, Market Coverage, Objective Alignment, Budget Fit, Deal Type, Platform Reach, and Risk Profile — each weighted by how much it tends to drive a real outcome.
The dimensions resolve into one documented score, but the breakdown stays visible, so a recommendation is evidence you can show rather than a black box.
Why documented fit wins
A single number is easy to argue with. A documented breakdown across eight dimensions is harder to dismiss — and far easier to defend to finance.