CLASS:y
CLASS:y is a k-pop group from South Korea under K-Tigers Entertainment, active since 2022.
CLASS:y anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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CLASS:y is a K-Pop group under K-Tigers Entertainment that debuted in 2022 and has since built a dedicated following across South Korea, Japan, Indonesia, and the Philippines, accumulating over 87,000 physical records sold across those markets. Known as Fresh Talent Trailblazers with an enthusiastic, digitally engaged fanbase, the group drives energy through signature tracks "SHUT DOWN," "Tick Tick Boom," and "CLASSY," with their upcoming 2026 fan concert "ROLL CALL" signaling sustained fan investment. Their audience skews toward K-pop fans aged 18–28, making them a natural fit for Beauty & Skincare, Streetwear & Apparel, Food & Beverage, and Tech & Mobile partnerships.
With a 0.3M-strong global fandom, its deepest reach in South Korea, CLASS:y gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 0.3M global fandom
CLASS:y is a K-Pop group under K-Tigers Entertainment that debuted in 2022 and has since built a dedicated following across South Korea, Japan, Indonesia, and the Philippines, accumulating over 87,000 physical records sold across those markets. Known as Fresh Talent Trailblazers with an enthusiastic, digitally engaged fanbase, the group drives energy through signature tracks "SHUT DOWN," "Tick Tick Boom," and "CLASSY," with their upcoming 2026 fan concert "ROLL CALL" signaling sustained fan investment. Their audience skews toward K-pop fans aged 18–28, making them a natural fit for Beauty & Skincare, Streetwear & Apparel, Food & Beverage, and Tech & Mobile partnerships. A clean public record supports brand-safe positioning for mid-tier campaign activations.
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