Getting started
From signup to your first scored shortlist. Cultiq turns a completed brand profile into a ranked, personalized view of the artists, groups, and IP worth a partnership conversation — here is how to get there in your first session.
What Cultiq does
Cultiq is a partnership intelligence platform for entertainment marketing. Brands, labels, agencies, and promoters use it to find the right artist for a campaign, understand the fit with documented scoring, and open a partnership through WENOTIFT — the team that facilitates the deal. Instead of guessing which act suits a launch, you get a ranked, explained shortlist tuned to your brand.
The catalog spans Asian-origin acts (K-Pop, C-Pop, J-Pop, Thai) expanding into Western artists (US, UK), and campaign targeting is built for high-value global markets — the United States, United Kingdom, South Korea, Japan, France, Germany, the UAE, and Singapore among them.
Step 1 — Create your brand profile
Sign up and complete onboarding. The profile is the single most important thing you do in Cultiq: every score and recommendation is personalized against it. You’ll set:
- Category & positioning — what your brand sells and how it presents (luxury, mass-market, tech, beauty, F&B, and so on).
- Target markets — the countries where the campaign needs to land. Lead with your real money markets; “Global” is the right pick when a single market isn’t the point.
- Objectives — awareness, launch, sales lift, audience entry, or brand repositioning.
- Budget band & deal types — endorsement, ambassadorship, content, event, or licensing.
- Audience — the demographic and psychographic you’re trying to reach.
Step 2 — Run your first scored search
Open Discovery and browse by market and category, or search directly. Each artist surfaces with a Cultiq Score (overall strength) and a FitMatrix read (fit to your brand across eight dimensions). Use the tier to sanity-check the weight class against your budget before you go deep.
Step 3 — Build a shortlist
Save the acts worth a closer look. Open an artist’s profile to read the intelligence tab — audience, markets, momentum, brand-safety, and commercial signals — so you can defend the pick internally with evidence, not vibes.
Step 4 — Open a match request
When an artist clears the bar, submit a match request. You brief the campaign, WENOTIFT reviews and facilitates, and you track the request from submitted to signed in My Matches.