Markets & coverage
Cultiq is built to run partnerships in high-value markets worldwide. Here is how campaign targeting works, which markets lead, and why an artist’s origin is a separate thing from where your campaign runs.
Global campaign targeting
Cultiq is a US-incorporated, globally-targeted platform. Campaign targeting leads with the markets that have the strongest purchasing power for entertainment-partnership marketing:
- Tier 1 — United States, United Kingdom, South Korea, Japan.
- Tier 2 — France, Germany, the UAE (Dubai), Saudi Arabia, Singapore.
- Broader coverage — additional markets across Europe, the Gulf, and Asia-Pacific, including genuinely supported Southeast Asian markets.
When a campaign isn’t tied to a single country, Global is the right target — it tells the scoring to weigh worldwide reach rather than one scene.
Artist origin vs. campaign market
These are two different things, and keeping them straight is important:
- Artist origin is where an act comes from — the catalog is intentionally origin-diverse, Asian-first (K-Pop, C-Pop, J-Pop, Thai) and expanding into Western (US, UK). Origin breadth is a feature: it’s catalog depth.
- Campaign market is where your partnership runs — set by your brand profile’s target markets, and led by the high-value global markets above.
How coverage shows up in scoring
Market coverage is one of the eight FitMatrix dimensions. An artist’s reach across your target markets directly affects their fit score for your campaign — so an act that’s huge at home but thin in your markets will score lower on fit than their tier alone would suggest. That’s the system working as intended.
Set your markets in your profile
All of this keys off your brand profile. Set your target markets accurately during onboarding and keep them current — the scoring is only as good as the markets you tell it to care about.