Glossary
The vocabulary of Cultiq in one place — what each term means and where to read more.
Terms
- Tier
- An editorial classification of an artist’s commercial scale. K-Pop groups carry a letter tier (S+ to C); every artist carries a numeric tier (Tier 1 Global to Tier 4).Learn more →
- Cultiq Score
- A computed, documented score of an artist’s overall commercial strength, built from weighted sub-scores over real data fields.Learn more →
- FitMatrix
- The eight-dimension model that scores how well an artist fits your specific brand and campaign, personalized to your profile.Learn more →
- Match request
- A submitted, briefed partnership request routed to WENOTIFT for review and facilitation.Learn more →
- My Matches
- The workspace where every match request is tracked from submitted to signed.Learn more →
- Brand profile
- Your saved brand definition — category, markets, objectives, budget, and audience — against which all scoring is personalized.Learn more →
- Discovery
- Browsing the catalog of artists, concerts, and IP by market and category to build a shortlist.Learn more →
- Shortlist
- A saved set of candidate artists, each with a score-backed reason for consideration.Learn more →
- Artist origin
- Where an act comes from (e.g. Korea, China, Japan, Thailand, US, UK). Distinct from campaign market.Learn more →
- Campaign market
- Where your partnership runs, set by your brand profile — led by high-value global markets.Learn more →
- Market coverage
- How well an artist’s reach covers your target markets — one of the eight FitMatrix dimensions.Learn more →
- WENOTIFT
- The partner team (WENOTIFT Inc, the company behind Cultiq) that facilitates partnerships between brands and talent.
- Signals
- Live campaign indicators — sentiment, topics, and velocity — used to track a partnership’s performance after signing.
- Momentum
- A read on an artist’s current commercial trajectory, accrued from platform metrics over time.