Discovery & shortlists
Find the right act for a campaign by browsing the catalog by market and category, reading each artist’s intelligence, and saving a defensible shortlist.
Browse by market & category
Discovery organizes the catalog along two axes: market (the artist’s home scene — Korean, Chinese, Japanese, Thai, and expanding Western US/UK) and category (groups, soloists, bands, actors, and more). Combine them to narrow fast — for example, Korean groups, or Western soloists — then let the scoring rank what’s left against your brand.
Read the scores at a glance
Every result carries three signals you can read in seconds:
- Tier — the weight class (S+ to C for K-Pop groups; Tier 1 Global to Tier 4 for everyone). Match it to your budget. See the tier system.
- Cultiq Score — overall commercial strength, computed from real data fields.
- FitMatrix — how well the act fits your brand across eight weighted dimensions.
Open the artist intelligence
Click into a profile for the full read: audience composition and reach, market breakdown, commercial momentum, brand-safety signals, music intelligence (genre, top tracks, tour), and — for groups — awards and per-member analysis. This is the evidence you bring to an internal pitch.
Concerts & IP
Discovery isn’t only artists. Browse upcoming concerts and tours to catch a sponsorship or activation window, and evaluate drama/IP for brand integration and placement. The same market-and-category logic applies, so a promoter or brand can scope an opportunity by where and when it lands.
Build the shortlist
Save the acts that clear your bar. A good shortlist is short and defensible — three to five names, each with a reason tied to a score or signal. From there, open a match request on the one you want to pursue.