Match requests

What a match request is

When an artist clears your bar in Discovery, you submit a match request. It packages your intent — the artist, the brand, the campaign brief, and the commercial parameters — and routes it to WENOTIFT, the partner team that facilitates partnerships between brands and talent. Cultiq documents the fit; WENOTIFT does the deal-making.

Brief the campaign

A strong request is specific. Include:

• Objective — what the campaign needs to achieve (launch, awareness, sales lift, market entry).
• Market & timing — where it runs and the window it runs in. Lead with your real target markets.
• Deal type — endorsement, ambassadorship, content, event, or licensing.
• Budget band — the range you’re working within, so the conversation starts realistic.
• Notes — anything WENOTIFT should know to represent the opportunity well.

Review & facilitation

Once submitted, WENOTIFT staff review the request, sanity-check feasibility, and open the conversation with the artist’s representation. Because the request already carries the FitMatrix rationale and the campaign brief, the facilitation starts from a documented basis rather than a cold pitch.

Track it in My Matches

Every request lives in My Matches, your unified partnership workspace. Each one moves through clear states — submitted, in review, in progress, and closed — so you always know where a deal stands without chasing an inbox. My Matches is where a shortlist becomes a pipeline you can manage.

After signing

When a partnership goes live, the work shifts to execution and measurement. Campaign tracking surfaces live signals, sentiment, and performance against a benchmark so you can prove the partnership worked — see the campaign-tracking guides on the blog.